« It’s time for a change » : Calyon becomes Crédit Agricole Corporate & Investment Bank

On February 6th, 2010, Calyon, the Crédit Agricole Group’s corporate and investment arm, is changing its name to become Crédit Agricole Corporate and Investment Bank.

This new brand reflects the Group’s commitment to bringing all its business lines together under the Crédit Agricole banner. This strategy is intended to strengthen international recognition of the Crédit Agricole brand and its business lines.

There will be an advertising campaign in France and abroad to accompany the launch of Crédit Agricole CIB, covering TV, the press, the Internet and radio. It features Sean Connery, who appears in three TV clips.
This campaign is a continuation of Crédit Agricole’s international corporate publicity campaign, launched in November 2009 and also featuring Sean Connery.