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Discover Cariparma’s new advertising campaign
The Bergamasco brothers, famed members of the Italian rugby team, are the main focus of Cariparma’s new multichannel advertising campaign (TV, radio, press, web) to promote its mortgage lending packages.
Launched on 10 February and set to run for seven weeks, the campaign rides on the Italian’s enthusiasm for the Six Nations Tournament. Using the baseline “The Italians can count on us for their home-buying plans”, Cariparma is restating its commitment to financing the home-buying plans of its customers, even in difficult times. Using the “Gruppo Cariparma Crédit Agricole” logol and a clip from the institutional film aired last autumn, the campaign will also contribute to strengthening the Crédit Agricole Group’s image in Italy.
