A first successful year for the Solidarity banker programme2019/05/16
Crédit du Maroc
Crédit du Maroc is a universal and full-service bank that covers all customer segments: individuals, professionals and businesses. Its organization relies on a commercial network that spreads throughout the country and is globally unified for all markets, in order to best serve customers.
Crédit du Maroc (CDM)
Crédit du Maroc is a subsidiary of the Crédit Agricole S.A. Group that brings tailor-made offers to its customers to fit their every need, from everyday banking services, to financing solutions for businesses’ operating cycles and investments. The bank is present on all markets: households, large businesses, SMEs/SMIs, real estate, agriculture and agri-business…
Its growth policy relies on having a strong capacity to innovate, especially when it comes to customer satisfaction.
In 2017, Crédit du Maroc obtained the approval of the Bank Al Maghrib for the launch of its new participative banking activity under the name ARREDA, in order to commercialize participative banking products and services.
Bank insurance is the bank’s 2nd business line, and this continues to develop thanks to a partnership with Saham Assurance. 2017 was also the year when the bank launched several LIBERIS brand offers, in particular, the “insurance” series for which the “Liberis accident protection” offer was put in place. This offer helps protect families against the financial risks of life and provides assistance services.
Key economic indicators
CAP 2020 furthers Crédit du Maroc’s transformation. This medium term plan was launched in 2014 and guides the bank on its mission to be customer-focused, while taking into account the fact that the environment is becoming more and more digital and that new needs are emerging. With customer satisfaction at the heart of this transformation, CAP 2020 aims to improve business and operational efficiency, but also to strive for excellence in human resources and improve the bank's risk profile for sustainable profitability.
The “CAP 2020” strategic approach comes with a significant commercial repositioning regarding:
- Multinational companies, subsidiaries of large French or foreign groups (Group synergies including CACIB),
- High-end retail customers (consumer credit approach, housing loans, and insurance),
- “High-end” Agri-Agro clients.
- Company name: limited company (Société Anonyme)
- Shareholder at 31/12/2017 (Source Orion database):
- Crédit Agricole S.A.: 78.70 %
- Wafa Assurance: 10.69 %
- Other: 10.61 %
Crédit du Maroc Management
- Baldomero Valverde, Chairman of the board
- Stanislas Ribes - Head of BPI Supervision & Control
- Emmanuel Arriba - Supervision Head, Morocco
Universal retail banking in Morocco
Other Group businesses in Morocco :
- Amundi (33% of Wafagestion + one real estate subsidiary)
- CACF (49% of Wafasalaf)
- CAL&F (33% CDM Leasing + factoring launch in 2015)
Key economic indicators
Population (in millions)
Population growth rate
Nominal GDP (in USD billions)
Real GDP growth, annual
Nominal GDP growth
GDP per inhabitant, current USD
Household savings rate
source : ECO / Crédit Agricole S.A (Data at end 2017)