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Crédit Agricole in Romania

Crédit Agricole Bank Romania's vision is to become the main bank of its customers, through partnerships, tailor-made offers and high standards of customer service.

 

CA Roumanie

  • CA Romania (CABR)

    Crédit Agricole has been operating in Romania under its own brand name since 2012. The bank supports the Group’s corporate customers and robust agri-agro market approach, the two main drivers of its development.

     

    Its retail banking and insurance activity is focused on the following markets: high-end and expatriate retail customers, agriculture and agri-food companies, subsidiaries of multinational corporations (MNCs).

  • Key figures

    Romania: 20 million inhabitants

     

     

     

     

     

    15,348 customers
    17 branches
    263 employees
     
    Total assets: 342 m€
    Credit market share: 0.5%
    Deposits market share: 0.4%

    carte-roumanie

    Source: BPI/FIN - Data at 31/12/2018

  • Strategic approach

    Challenges
    The objective of Crédit Agricole Bank Romania is to become the main bank of its customers, via partnerships, tailor-made offers and a high level of customer service, through the implementation of a digital transformation plan: CRM tool, online customer acquisition platform, improved online banking services, etc.

     

    • Corporate target: addressing large local companies, multinationals, continue to develop synergies with CASA;
    • Agri target: attracting new customers, companies that are well capitalized and profitable, thanks to the new business line created mid-2017;
    • Retail target: addressing high-income customers, increasing the customer base, growing the number of customers who use the whole package of bank products, and cultivating long-term loyalty among all customers, continuing lending while keeping the desired customer profile in mind; developing Alternative Channel usage (I – connect , M – Connect, Cards).
  • Governance

    Organisation

     
    Crédit Agricole Romania Management

    • Luc Beiso - Chief Executive Officer of Crédit Agricole Romania

     
    BPI Supervision

    • Stanislas Ribes - Head of BPI Supervision and Control
    • Véronique Maire - Supervision Head - Romania
  • Key economic indicators

    Data

    France

    Romania

    Currency

    EUR

    RON

    Population (in millions)

    64.7

    19.5

    Population growth rate

    0.3

    -0.5

    Nominal GDP (in USD billions)

    2,775

    240

    Real GDP growth, annual (%)

    1.5

    4.1

    Nominal GDP growth (%)

    2.5

    10.4

    GDP per inhabitant, current USD

    42,878

    12,285

    Inflation rate

    2.1

    4.6

    Unemployment (%)

    9.1

    4.2

    National saving rate

    22.1

    19.0

    Household savings rate

    14.4

    nd

    Budget deficit/GDP (%)

    -2.6

    -2.9

    source : FMI, ECO / Crédit Agricole S.A (Data at end 2018)

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