CA Romania (CABR)
Crédit Agricole has been operating in Romania under its own brand name since 2012. The bank supports the Group’s corporate customers and robust agri-agro market approach, the two main drivers of its development.
Its retail banking and insurance activity is focused on the following markets: high-end and expatriate retail customers, agriculture and agri-food companies, subsidiaries of multinational corporations (MNCs).
The objective of Crédit Agricole Bank Romania is to become the main bank of its customers, via partnerships, tailor-made offers and a high level of customer service, through the implementation of a digital transformation plan: CRM tool, online customer acquisition platform, improved online banking services, etc.
- Corporate target: addressing large local companies, multinationals, continue to develop synergies with CASA;
- Agri target: attracting new customers, companies that are well capitalized and profitable, thanks to the new business line created mid-2017;
- Retail target: addressing high-income customers, increasing the customer base, growing the number of customers who use the whole package of bank products, and cultivating long-term loyalty among all customers, continuing lending while keeping the desired customer profile in mind; developing Alternative Channel usage (I – connect , M – Connect, Cards).
- Company name: Crédit Agricole Bank Romania S.A.
- Shareholder at 01/04/2018 (Source Orion database): Crédit Agricole Group - 100% (IUB Holding S.A. 99.92%, Crédit Agricole S.A. 0.08%)
- Crédit Agricole Romania’s organizational chart (May 2019)
Crédit Agricole Romania Management
- Luc Beiso - Chief Executive Officer of Crédit Agricole Romania
- Stanislas Ribes - Head of BPI Supervision and Control
- Véronique Maire - Supervision Head - Romania
Key economic indicators
Population (in millions)
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source : FMI, ECO / Crédit Agricole S.A (Data at end 2018)