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Crédit Agricole in Romania

Crédit Agricole Bank Romania's vision is to become the main bank of its customers, through partnerships, tailor-made offers and high standards of customer service.

 

CA Roumanie

  • CA Romania (CABR)

    Crédit Agricole has been operating in Romania under its own brand name since 2012. The bank supports the Group’s corporate customers and robust agri-agro market approach, the two main drivers of its development.

     

    Its retail banking and insurance activity is focused on the following markets: high-end and expatriate retail customers, agriculture and agri-food companies, subsidiaries of multinational corporations (MNCs).

  • Key figures

       

    chiffres-cles-roumanie2-EN
    Source: BPI/FIN - Data for all customers on 31/12/2017

     

  • Strategic approach

    Challenges
    The objective of Crédit Agricole Bank Romania is to become the main bank of its customers, via partnerships, tailor-made offers and a high level of customer service, through the implementation of a digital transformation plan: CRM tool, online customer acquisition platform, improved online banking services, etc.

     

    • Corporate target: addressing large local companies, multinationals, continue to develop synergies with CASA;
    • Agri target: attracting new customers, companies that are well capitalized and profitable, thanks to the new business line created mid-2017;
    • Retail target: addressing high-income customers, increasing the customer base, growing the number of customers who use the whole package of bank products, and cultivating long-term loyalty among all customers, continuing lending while keeping the desired customer profile in mind; developing Alternative Channel usage (I – connect , M – Connect, Cards).
  • Governance

    Organisation

     
    Crédit Agricole Romania Management

    • Luc Beiso - Chief Executive Officer of Crédit Agricole Romania

     
    BPI Supervision

    • Stanislas Ribes - Head of BPI Supervision and Control
    • Véronique Maire - Supervision Head - Romania
  • Key economic indicators

    Data

    France

    Romania

    Currency

    EUR

    RON

    Population (in millions)

    67.18

    19.00

    Population growth rate

    0.3

    -0.4

    Nominal GDP (in USD billions)

    2.930

    211

    Real GDP growth, annual

    2.0

    7.0

    Nominal GDP growth

    2.8

    8.3

    GDP per inhabitant, current USD

    42,420

    10,372

    Inflation rate

    1.2

    1.3

    Unemployment

    9.1

    5.0

    Household savings rate

    14.3

    14.7

    Budget deficit/GDP

    -2.9

    -3.0

    source : ECO / Crédit Agricole S.A (Data at end 2017)

     

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