CABP invites to the "(nie)znajomi" movie
Credit Agricole Bank Polska has become an official partner of the movie "(nie)znajomi", which is screened in Polish cinemas. The co-producer of the film is Dawid Podsiadło – brand hero of the bank.
"(nie)znajomi" is a moving and funny film about love, inspired by the Italian movie "You lie well in nice company", which millions of viewers all over the world have loved. A group of friends decides to play an innocent game over dinner. Until the end of the meeting, everyone has to reveal the incoming messages on their phones and the conversations have to take place in a hands-free mode. As we may expect, a pleasant evening will turn their world upside down.
The bank's brand appears in the movie on the principle of product placement. Actors use the Credit Agricole card and check their account balance in the CA24 mobile banking application. The bank logo also appears in the forefront of the movie and on all promotional materials.
The movie features a plethora of Polish stars: Maja Ostaszewska, Tomasz Kot, Katarzyna Smutniak, Łukasz Simlat, Aleksandra Domańska, Michał Żurawski and Wojciech Żołądkowicz. Dawid Podsiadło, whose song and video "The latest clip" has been promoting the film for several weeks, is also involved in the production.
- Where David goes, we go. For almost two years now we have been cooperating closely and emphasizing that this is a strategic cooperation that brings benefits to both parties. It is worth noting that the director of "(nie)znajomi" film is Tadeusz Śliwa, who directed the well-known commercials of our bank with Dawid Podsiadło. That is why we feel doubly connected with this picture and all the more we invite everyone to watch it - encourages Przemysław Przybylski, Director of Corporate Communication Office at Credit Agricole.