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  • #BPI Poland
  • 2019/03/27
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New TV campaign to promote Crédit Agricole Bank Polska on national television, radio and online

Crédit Agricole Bank Poland’s new "Account for you" (Konto dla Ciebie) advertising campaign has just been launched on Polish TV, radio stations, cinemas, as well as innovative internet formats.
For this campaign, Crédit Agricole Bank Poland has resumed its strategic collaboration with Dawid Podsiadło, a very popular Polish artist. The new spots are in the style of internet gifs. Using unusual props like candy floss, soft toy beavers and dinosaurs cut from cardboard, Dawid Podsiadło demonstrates that advertising for the bank can be both fun and engaging.
CABP was partner for Dawid Podsiadło’s last two concert tours, which were artistically successful and enjoyed huge attendance. Tickets for 50 of the tour’s concerts this year sold out in only five minutes. And, Dawid Podsiadło’s new album went triple platinum barely three months after its release.

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