- 3 min
Paris, 3 march 2008
Cap Découverte, the new life insurance policy from Crédit Agricole Assurances, has already attracted 115,000 investors and generated premium income of €50 million since it was launched on 3 January this year.
This multi-fund policy has brought life insurance to a broader, younger demographic. With the lowest minimum investment on the market, at 20 euros, and two simple, secure allocation solutions with a capital guarantee of up to 75 per cent, Cap Découverte has inaugurated its concept of life insurance for all. It is making headway in a product universe that is reputedly difficult to penetrate
The launch of Cap Découverte, which is offering an interest rate of 4 per cent on the euro fund until 31 March 2008, is consistent with Crédit Agricole Assurances' target of marketing 300,000 policies in 2008. The investor profile matches the one described in the product design brief, namely young people (35 per cent young professionals) who are discovering life insurance as a savings vehicle, and half of whom are seeking capital growth. At the end of 2008, new versions of Cap Découverte will enable parents and grandparents to invest for their children or grandchildren.
Cap Découverte is the latest addition to the range of life insurance products from Crédit Agricole Assurances, whose motto is: “the right product for the right customer at the right time - and with the right advice”. The range is carefully segmented: Cap Découverte for the retail market, Predissime 9 for midrange customers, and Floriane and Espace Liberté for a high-end clientele. This segmentation makes the products clear and easy to understand, both for the distribution networks and for customers themselves.
A special website www.decouvrirlassurancevie.com provides user-friendly documentation about life insurance, and has already received 15,000 visitors. The information is tailored to consumers, enabling Internet users to discover life insurance in a fun, interactive way.