Group Marketing Director
He joined Crédit Lyonnais in 1987 as Account Officer in the Retail branches, then as Relationship Manager for Corporate Clients. In 1992, he was appointed in London as Senior Risk analyst and then Head of the European Corporates Department. In 1998, he joined the Crédit Lyonnais Strategy unit. In 2001, Pierre Metge became Deputy of the Partnership Director at the General Management office and then joined in 2003 the LCL Wealth management unit. Member of a small working group that presided the creation of LCL Private Banking, he took the head of Marketing and Communication department in 2005. In October 2010, he is named Group Strategic Marketing Director at Crédit Agricole S.A. In 2011, his role is extended to the Group Marketing Research and to the Group DataLab in 2015.
The Group Marketing Department includes the Retail Market, the Affluent and Private banking markets, Savings, the Group Marketing Strategy, the Marketing insights, the Group DataLab and the Group E-Marketing.
Pierre Metge graduated from the Institut Supérieur de Gestion in Paris and holds an Asset Management diploma from Paris-Dauphine University.
Update: May 2020
Pierre Metge joined Crédit Lyonnais in 1987 where he held the positions of Personal Wealth Advisor and then Head of Corporate Clients. In 1992, he moved to London as a Senior Risk Analyst (Commitments Department) and became Head of the European Enterprise Department. In 1998, he joined the Crédit Lyonnais Strategy Department as Senior Strategic Studies Officer. In 2001, Pierre Metge became Deputy Head of Partnerships and then Head of Mission in 2003 to the Director of Large Private Investors, a member of the small working group that chaired the creation of LCL Banque Privée. In 2005, he took over the responsibility of Marketing and Communication for LCL Banque Privée. In October 2010, he was appointed Group Strategic Marketing Director in the Group Strategy Division of Crédit Agricole S.A., a position that was expanded in 2011 to include Group Marketing Studies and Group Data Lab in 2015.
Pierre Metge is a graduate of the Institut Supérieur de Gestion and holds a Higher Diploma in Heritage Management from the Université Paris-Dauphine.
Update: May 2020