Work-study programmes: the Crédit Agricole group maintains its commitment
Back in 2018, the Crédit Agricole group committed to help young people on their journey towards employment through work-study programmes.
The Group has set itself an ambitious target:to take on 6,000 young people on work-study programmes between now and 2022 (compared with 3,810 up to the end of 2018):
• For the Regional Banks and associated entities: 3,360, compared with 2,130 up to 31 December 2018
• For Crédit Agricole S.A. group entities: 2,640, compared with 1,680 up to 31 December 2018
At the end of 2019, there were approximately 4,500 students on work-study programmes at Group entities, making the Crédit Agricole group one of France’s leading work-study employers.
At the heart of our Group Project, “Project 6,000”, run jointly by FNCA and the Crédit Agricole S.A. group, has identified three priorities:
• boost sourcing (seeking, Identifying and hiring people) and recruitment onto work-study programmes,
• improve the work-study experience,
• develop a suitable work-study training offering and relevant partnerships, particularly with the DIFCAM Group’s apprenticeship training centre.
The first few concrete steps towards making work-study programmes an excellent way to bring talented young people into the Group are as follows:
- A work-study campaign launch video promoted via social media. According to overall statistics, the video outperformed similar campaigns during lockdown. It was widely retweeted and shared on Twitter and LinkedIn, spotlighting the Group’s commitment to work-study programmes during this uncertain time.
- A video titled “Can you or can’t you apply to Crédit Agricole?” targeted at people with disabilities looking for a place on a work-study programme, supported by the Group’s disability and employment network.
The number of applications in 2020 is already sharply up across all Group entities.
The aim of the network is to promote greater use of work-study programmes. Around 60 internal champions form a community of experience able to discuss best practice, create synergies within the Group and thus help improve the work-study experience. They will also help retain talented people, create a pool of qualified candidates and embed standards of excellence across the Group.
In keeping with our Human-Centric Project and our Societal Project, our primary responsibility as an employer is to foster a corporate culture of learning, both internally and in our relationships with the outside world. This approach of integrated responsibility is what enables the Group to act as a genuine gateway to employment for young people.