Q1 e-commerce sales topped €22 billion in France, up 13%, with a new increase in transactions (up 18.5%) and average ticket per purchaser (up 9%).
Amazon has bolstered its leadership position with 28.4 million UVs per month (up 2.9 million) - far ahead of Cdiscount’s 19.1 million. The sector remains very popular with investors. The first 5 months saw major fundraising rounds, including reconditioned smartphone pioneer Recommerce (€50 million). Also noteworthy are the teaming up of traditional distributors and pure-players through acquisitions (Showroom-privé and Quitoque by Carrefour, Sarenza by Monoprix, etc), and supply-chain partnerships in Paris (Monoprix with Casino and Amazon, Franprix with Deliveroo).
Laurent Collet et Noël Isorni, Group Economic Research