Amundi ESR: take control of your employee savings
Amundi ESR is to launch a major media campaign on March 22 to raise awareness of employee and retirement savings schemes among employee savers and businesses. The first Employee Savings Week industry-led educational initiative from AMF and AMG, to run on 27-31 March, will give this campaign a boost. The advertising campaign has two objectives: to further educate employees and to highlight Amundi ESR's sector expertise to companies. The campaign will kick off with a 30-second radio spot broadcast on Europe 1, BFM, RTL, France Inter and France Info, followed by an 8-second sponsored radio message starting April 1. Editorial content and advertisements will also appear in the press.