Sofinco wins YouTube Lab Customer Engagement prize
Sofinco* won the Customer Engagement prize at the fourth YouTube Lab by working with YouTubers Le Tatou to promote revolving credit in an off-beat video called « How much for a thousand Euros? ». The video received over one million views in just seven days, a record for this promotion. This innovative and fun approach embodies Sofinco's new "Smart Money_Smart Life_" brand platform.
* A Crédit Agricole Consumer Finance brand