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  • 2018/02/06
  • 3 min
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Sofinco wins YouTube Lab Customer Engagement prize

Sofinco* won the Customer Engagement prize at the fourth YouTube Lab by working with YouTubers Le Tatou to promote revolving credit in an off-beat video called « How much for a thousand Euros? ». The video received over one million views in just seven days, a record for this promotion. This innovative and fun approach embodies Sofinco's new "Smart Money_Smart Life_" brand platform.

* A Crédit Agricole Consumer Finance brand

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