Crédit Agricole Bank Polska innovates by sponsoring eSports
Crédit Agricole Bank Polska (CABP) is now the main sponsor of the OFF-MODE professional video gaming team, one of Poland's top-ten teams. This commitment is in line with a long-term strategy to position itself closer to its younger customers. In March 2017, CABP produced a campaign with YouTubers about professional video games in Poland. eSports is one of the fastest-growing segments in the tech sector. Poland's video games market is currently valued at PLN 1.75 billion – about €420 million – for about 16 million gamers.