#Point of view
How much do you know about the Crédit Agricole Risk Prevention Committee?
The role of the Crédit Agricole Risk Prevention Committee is to determine and implement the Credit Agricole Group’s risk prevention strategy.
Why risk prevention? Because Crédit Agricole’s role as a bank insurer is not solely to pay out on insurance claims. It is also to guide customers so as to avoid risks (Prevention), mitigate the consequences of risks (Protection), and finally assist and indemnify claimants (Insurance).
The CA Risk Prevention Committee’s role, under the aegis of Crédit Agricole Assurances and in conjunction with the regional banks, FNCA and Crédit Agricole S.A., is to approve and supervise the preventive actions implemented through the Pacifica, PREDICA and CAA Communications Department teams.
Today, the 11 pilot regional banks, FNCA, Pacifica, Predica, Crédit Agricole Assurances and Crédit Agricole S.A. meet every quarter to build a joint prevention strategy aimed at all customers of the regional banks as well as elected officials and employees. The aim is to ensure each individual takes responsibility for limiting his/her risk exposure in order to protect his/her personal and professional assets. To date, 25 regional banks have rolled out the prevention scheme.
The risk prevention strategy is aimed, first of all, at customers, as part of the Group’s insurance offers. Online training on environmentally friendly driving is incorporated in our commercial vehicle offer for professionals and farmers, while motorcyclists taking out insurance on their bikes are offered a discount on protective equipment.
Crédit Agricole is present on the ground, running risk prevention stands at agricultural shows and housing fairs, with workshops on various risks (road, fire, everyday accidents, etc.) and talks with professionals (firefighters, emergency doctors, MSA, etc.). Between 2015 and 2017, more than 160,000 current or prospective customers were reached by these awareness-raising actions, with an average recommendation rate of 62%.
In addition, customer awareness-raising actions are organised throughout the year, such as safe driving courses for young drivers, or advice on fire extinguishers and electrical checks for agricultural and professional policyholders. The track driving courses for young people have proved effective, with a 25% drop in personal injuries and increased brand loyalty among those who followed them.
Did you know?
- 95 % of healthcare players consider that health insurance providers have a role to play in developing the risk prevention services offer for policyholders.
- 12 000 Number of high-vis jackets distributed to Pacifica customers in a 2016 prevention operation.
- 10 000 Number of customer families who were able to acquire a children’s bicycle helmet thanks to the gift cards provided by Pacifica in 2017.
Some words on risk prevention
Christophe Debaiffe, Sales and Marketing Director, North-East regional bank
« Risk prevention is a terrific lever for our brand image and for building customer loyalty. It is also a way for us to set ourselves apart from our competitors. Today, our ambition is to make risk prevention a habit and a natural component of our sales and marketing approach. »
Jean-Charles Leyris, Director of Loans, Banking and Insurance at the Loire Haute-Loire regional bank
« We started by insuring our customers, then paying out on their claims, then supporting them through specially designed offers. Today, we want to keep them safe through risk prevention. We have focused on insurance risk prevention as a way of making ourselves useful to customers. »