This Insurance and Remote Monitoring special event highlights the goals of the "Ambition Stratégique 2020" Medium Term Plan, which sees net growth of two million policies in the Group's P&C* portfolio and maintaining its 18% market share in welfare insurance.
This campaign is part of the new Customer Project and demonstrates the Group's desire to set up a genuine partnership with its customers, and to support them over the long term by making their lives simpler. It features co-tenancies and car-pooling, digital technology, remote monitoring and welfare.
These will be the first of the new radio spots to be broadcast on eleven stations from October 11 to 29. There will also be in-branch posters and a web campaign.
* Property & Casualty