Top Com 2016: gold prize for the Euro 2016 ATM game
The TOP COM Consumer Grands PRIX Jury has rewarded Crédit Agricole in the promotional marketing category for the game deployed on over 9,500 of the Regional Banks' Automated Teller Machines for EURO 2016.
In the game, people using a Crédit Agricole ATM to withdraw cash could immediately find out on the receipt what they had won. Prizes included hundreds of tickets for matches, televisions, and over 1 million football-related prizes to be collected immediately from the Bank Branch.
This one-of-a-kind use in a banking network made the Crédit Agricole ATM an innovative original medium, involving over 46 million withdrawal receipts during the period.