Uni-Éditions launches new "parents.fr"
The new parents.fr has been entirely redesigned for a mobile-friendly experience. It features content and services tailored to the habits of this site's women consumers, with 60% of them browsing from their mobile. This strengthens the Parents mobile ecosystem, which is already a leader with its Grossesse* pregnancy app. The site has eight major sections: it follows mums-to-be from wanting a baby, through all the steps of pregnancy, giving birth, choosing a name, and baby's first few months. Parents.fr is useful, effective and free. It features answers from the best experts and leverages sharing and shared experiences from its million + strong Facebook community. The site also has a guide to essential items (pushchairs, car seats, baby bottles, nappies, etc) and features good deals and discounts. This launch comes one year after Uni-Éditions bought Parents; it's the latest step in the brand's new social media conquest strategy.
* The Parents Grossesse app has been downloaded 120,000 times