#A la Une
Crédit Agricole de La Réunion, 70 years of modernity
La Réunion Regional Bank is one of the main drivers for Réunion Island’s development. It is the only full-service regional bank on the island and over 90% of its profits are retained and reinvested locally. Since its creation, this Regional Bank has been dedicated to innovation and improving the lives of the residents of La Réunion and Mayotte.
Since its founding, Crédit Agricole de La Réunion has been a key protagonist in the modernisation of the island’s agriculture and the number one player in rural and urban housing development. It supports major local infrastructure projects, the economic and associative fabric, and has been a long-standing pioneer in the modernisation of its banking system.
How will this 70
The Regional Bank is rolling out a significant communications campaign, with posters in branch and externally, a TV and cinema advert, a corporate video, the “Jeu 70 ans CA Réunion” (‘CA Réunion turns 70’ game) for smartphones and a publication written with input from directors and employees.