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Lasting relationships with clients

Crédit Agricole Store, Hackathon: innovating thanks to our clients

Crédit Agricole Store, Hackathon: innovating thanks to our clients  - Crédit Agricole

THE ISSUE 

Digital media have changed the bank-client relationship, with interactivity, multi-channel technologies and personalised advice now central to client expectations. Giving clients a voice serves to develop the most relevant responses.

OUR RESPONSE

The Crédit Agricole Store is the first catalogue of banking apps developed with clients. Clients submit ideas and assess and comment on apps that are implemented by a community of developers. The result is useful, innovative and secure apps, since there is no-one more qualified than a user to say what they really need to manage their budget and no-one more qualified than a bank to respond to those needs with technologies that fully guarantee security.

In February 2015, the “Game the Bank” hackathon, organised over a weekend at ESGI, a partner engineering school, brought together 150 students from 30 schools together with start-ups, production studios and employees. The challenge was to design and produce an entertaining bank-based video game and demonstrate it. With their intelligent concepts and high-quality prototypes, the games developed over the weekend proved particularly relevant to the Group and its clients.