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France
Lasting relationships with clients

The Personal Data Charter

The Personal Data Charter  - Crédit Agricole

THE ISSUE 

Eight out of ten French people are concerned about the use made of their personal data. By its nature, banking is one of the industries most aware of this key social issue, with client protection central to the manner in which it manages risk. Practically speaking, banks co-build tools such as charters to remain fully in step with client expectations on these topics.

OUR RESPONSE

The Crédit Agricole Group, the number-one bank in France, sought to differentiate itself and establish a strong position to protect the personal data of its clients by implementing a Charter that forms a commitment with its 52 million clients around the world. The Charter is informed by the powerful conviction that the use of personal data has no legitimacy unless it serves to improve the service provided to clients. The Charter is underpinned by five principles: Usefulness and Loyalty, Ethics, Transparency and Pedagogy, Control in the hands of clients, and Security. It will be disseminated to all employees and presented to clients at key moments in the banking relationship. Simple and shared by all, it was co-built and drafted in collaboration with a panel of experts and French people.