- 3 min
January 27, 2010
On February 6th, 2010, Calyon is changing its name to become Crédit Agricole Corporate and Investment Bank.
This new brand reflects the Group's commitment to bringing all its business lines together under the Crédit Agricole banner. It also provides the opportunity for Crédit Agricole CIB to ratify the strategic decisions it made in September 2008 aimed at focusing on its traditional expertise to meet its clients' requirements and serve the real economy.
Moreover, it is intended to strengthen international recognition of the Crédit Agricole brand and its business lines.
There will be an advertising campaign in France and abroad to accompany the launch of Crédit Agricole CIB, covering TV, the press, the Internet and radio. It features Sean Connery, who appears in three TV clips: a ten-second film announcing the name change, plus two business line pieces about the Bank's financing and capital markets activities. This campaign is a continuation of Crédit Agricole's international corporate publicity campaign, launched in November 2009 and also featuring Sean Connery.
Patrick Valroff, chief executive officer of Crédit Agricole Corporate and Investment Bank, commented:
“This brand change, which comes 18 months after implementation of our new strategy focusing on serving clients and the real economy, is a major new milestone in our development. It confirms the Crédit Agricole Group's dedication in the area of corporate finance and investment banking, which is to committed partnership alongside our clients - large corporates and financial institutions - to help them achieve their plans both in France and abroad. In 2010, under our new banner, we will continue to improve our offer and our distribution capabilities, so that we can go further in fulfilling our role as a global banking partner.