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  • 2010/12/15
  • 3 min
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Crédit Agricole defines its ambitions: to become market leader in full-service retail banking in Europe

Crédit Agricole's executive management, Dominique Lefebvre, Chairman of Fédération Nationale du Crédit Agricole (FNCA), Philippe Brassac, General Secretary of FNCA, Jean-Marie Sander, Chairman of Crédit Agricole S.A. and Jean-Paul Chifflet, Chief Executive Officer of Crédit Agricole S.A., today present the Crédit Agricole Group's strategic plan.
The strategic plan, prepared using a method specific to Crédit Agricole and unique in the banking world, is the result of a collective review by the managers and employees of the entities that make up Credit Agricole - the Regional Banks, FNCA, Crédit Agricole S.A. and its subsidiaries - concerning the future of the Group. After a period of development and collective discussion of more than eight months, the presentation of the plan to 1,400 Group managers and Regional Bank directors on 15 December represents a major event in the life of Crédit Agricole.
In the current economic climate facing our society, Crédit Agricole has put its values and aims back into perspective in order to define its medium and long-term ambitions, namely to become market leader in full-service retail banking in Europe, a model combining all of the activities of a full-service bank serving its clients and the regions in which it operates. The Group has therefore reasserted its desire to create preference by means of customer satisfaction, quality and innovation, capitalising on its uniqueness and solid organic growth.
Crédit Agricole is committed to supporting and meeting the needs of its clients, both in France and abroad, by reconciling performance for them with profitability for the Group. This commitment will be expressed by its code of ethics in advisory services and recognition of client loyalty. The Group wants to be recognised for its usefulness, its unique model and its economic efficiency. It intends in particular to assert its leading position in four areas: housing, health and personal risk insurance, farming and food manufacturing and the environmental economy.
"The Group's strategic plan provides a reference framework that will allow it to operate over time while also improving in consistency. It is an ambitious and reasoned development plan, stemming from our cooperative foundations and the expertise of our businesses, and in which each of the Group's entities will be involved. It will be conveyed by the Group's 30,000 directors and 160,000 employees across the globe," stressed Crédit Agricole's executive managers.

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