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  • 2009/02/17
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Paris, 17 February 2009

MonShowRoom.com, an online womenswear and fashion accessories retailer, has finalised a second €4.3 million round of financing from Alven Capital and Crédit Agricole Private Equity, investing €2.15 million each. This round of financing follows an initial round of financing from business angels in 2007.

Created in 2006 by two young entrepreneurs, Séverine Grégoire and Chloé Ramade, MonShowRoom.com offers customers in France in-season collections from around 60 fashion brands such as American Vintage, Antik Batik, Ba&Sh, French Connection, Iro and Paul&Joe Sister.

Based in Marseilles, the company's aim is to become the leading online fashion retailer targeting young and active urban women in France and Europe. It generated sales of €2 million in 2008.

This financing will enable MonShowRoom.com to step up the development of its offering and features, recruit more staff - particularly in logistics - pay for marketing expenses and extend its operations to other markets.

Séverine Grégoire and Chloé Ramade, co-founders of MonShowRoom.com, comment: "We were immediately attracted by the complementary fit between these two funds and their knowledge of e-commerce. We are delighted to have the support of these two new investors, which will enable us to take the next step in the company's development."

Nicolas Celier, Partner at Alven Capital, states: "The success of MonShowRoom.com is based on three key factors that have been firmly grasped by its visionary owners: a leading position as a frontrunner in a fast-growing niche market, a proven ability to form alliances with brands favoured by the fashion-conscious and to pick out the brands of the future, and a careful buying strategy wisely tailored to e-commerce."

Michel de Lempdes, Investment Director at Crédit Agricole Private Equity, adds: "Many websites in France offer private sales of old collections. MonShowRoom.com goes against the trend, offering in-season collections. We are delighted to be able to support the development of this young and innovative company, which has already proven its worth with a profitable business model and an excellent product range."

Representatives
Alven Capital
Nicolas Celier, Partner

Crédit Agricole Private Equity
Michel de Lempdes, Investment Director, Venture Capital
François-Xavier Dedde, Associate, Venture Capital

Advisors

  • MonShowRoom.com: Clipperton Finance Thomas Neveux
  • Legal advisor to Crédit Agricole Private Equity and Alven Capital: CVML Arthur Dethomas, Dessislava Dobromirova Zadgorska
  • Audit: Ernst & Young, Emmanuel Picard
    Strategic audit: Grégoire de Tilly


Press contact
MonShowRoom.com
Domitille Romand, d.romand@bmrp.fr - + 33 1 42 68 31 35
Virginie Andres, v.andres@bmrp.fr - +33 1 42 68 31 35

Alven Capital
Kablé Communication Finance
Stéphanie Roy, stephanie.roy@kable-cf.com - + 33 1 44 50 54 71

Crédit Agricole Private Equity
Martine Sessin-Caracci, martine.sessincaracci@ca-privateequity.fr - + 33 1 43 23 90 88

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