Three prestigious awards for Credit Agricole for the advertising campaign
For the third time in a row, Credit Agricole Bank Polska won awards in the Competition of independent advertising creation Kreatura. It is one of the most prestigious advertising competitions in Poland.
After successes in 2017 and 2018. CABP once again proved its ability to communicate with clients in a creative and engaging way. In this year's competition, the jury awarded the bank in three categories: Film - TV/cinema, Digital - integrated digital campaign and Promotional materials - gadgets.
The jury's recognition was gained by the "Wmontowany" advertising spot refreshing the image of Credit Agricole as a bank that listens carefully to its customers and provides them with the solutions they need. Also awarded were advertising creations of the bank on Facebook and Instagram, while the idea for gadgets (threats, beavers and sums) accompanying the TV campaign was honoured with a distinction. The author of all creative concepts is Just agency, and the spot was produced by Opus Film production house.
These awards are the best proof that the strategy we adopted is effective and works. Our campaigns and spots are noticed and awarded because they are unusual for a bank category. At the same time, they appeal to the recipients and engage them very strongly, which translates into sales effects," comments Barbara Pijanowska-Kuras, Managing Director for Marketing and Corporate Communications.
This year, the bank's advertisements, including the awarded "Wmontowany" ad, were shown on 68 television channels and over 200 radio stations, as well as on the Internet. The campaign promoted the flagship product Credit Agricole, i.e. Account for You, which in October was recognized by Money.pl as the best bank account in Poland.
Undoubtedly, our strategic cooperation with Dawid Podsiadło - one of the most popular Polish vocalists, valued for his talent, originality and ordinary being himself - has a great influence on the successes of our campaigns. Dawid is a great checker in our campaigns, is received very positively and supports the credibility and attractiveness of our brand - comments Jędrzej Marciniak, Vice-President of Credit Agricole responsible for marketing.
Kreatura is one of the most prestigious nationwide competitions for artists and companies that have conducted or participated in a marketing campaign on commission or as part of their own promotion. A jury composed of outstanding representatives of the Polish advertising industry evaluates and awards projects in 16 categories: Film, Press, Outdoor/indoor (OOH), Radio, Digital, Event, Ambient, Design, Campaign, Promotional Materials, Content Marketing, Techniques, Social Campaign/CSR, Own Advertising, Open and Salon of the Dismissed.