Group news / Cooperative shareholders are the focus in the latest episode of the “Chez les Déon” series

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Friday 15 March 2024

Cooperative shareholders are the focus in the latest episode of the “Chez les Déon” series

To be released on Sunday 17 March 2024, the latest episode in the “Chez les Déon” series will be dedicated to Crédit Agricole’s mutualist model and committed cooperative shareholders. The aim of this campaign is to talk about cooperative shareholding in a different way and to show it in action. Cooperative shareholding is not just an organisational model; above all it is a creator of value and of regional economic dynamism.

The story: Daphnée, the family’s eldest daughter, in reporter mode, questions the strange behaviour of her father, a college professor, who is boasting of “revitalising the economic fabric of the region, creating jobs and relocating manufacturing, all with his bank”. That’s right! That’s what being a committed cooperative shareholder means.

This campaign will benefit from extensive media coverage, notably being shown to high viewer numbers before and during news broadcasts on terrestrial channels, as well as Arte, Danse avec les Stars, The Voice, Pékin express, Top chef and even the friendly between France and Chile on 26 March.

This ambitious mass media campaign is also a first for the Group as it includes a segmented TV campaign that allows 35 Regional Banks to broadcast personalised adverts in their region and thus work alongside the national campaign. The goal is to show in practical terms the impact that cooperative shareholders and the mutualist model can have in the country’s regions.

Watch the première of this latest episode by clicking on the image. You can also catch up with the Déon family’s adventures on the Crédit Agricole YouTube channel.

Crédit Agricole is one of the world’s top 11 businesses who best uphold their commitments to reduce and report their business travel-related* greenhouse gas emissions, according to the Travel Smart 2024 ranking which has awarded them an A rating. The Transport & Environment association, which developed the Travel Smart campaign, has ranked 328 American, European and Indian businesses (in 17 countries) that represent a large proportion of global business travel, according to 10 indicators relating to their emissions, objectives and reporting.

* As a reminder, Crédit Agricole has committed to reducing its direct operating footprint by 50% between 2019 and 2030 on the “energy consumption of buildings, business travel and fleets of vehicles” scope.

PODCAST

As part of the organisation of “Heart month” to raise the awareness of Group employees and the general public of organ and tissue donation, CA-GIP spoke to Laure Esposito, Doctor at the University Hospital of Toulouse, and Julien Rogier, Doctor at the University Hospital of Bordeaux. They answered the following questions: what do we currently need in France? What is the legal standpoint? What is the role of the hospital coordination team for organ and tissue procurement?

Listen

POwR Earth Summit 2024

The first edition of POwR Earth Summit*, taking place from 13 to 15 March in Paris, welcomed former US President Barack Obama to its opening ceremony where he spoke about the importance of protecting the planet and fighting climate change.
During this event, Stanislas Pottier, Member of the Executive Committee of the French Institute for Sustainable Finance (IFD) and Senior Advisor to the Executive Management of Amundi, and Jean Paul Duhamel, CEO of Crédit Agricole Transitions & Energies, shared their views in front of numerous attendees.
They spoke respectively at conferences on the themes of “Finance, degrowth and sustainability: get out of the debate and take action” and “Financing renewable energies: a dialogue between methods and levers”.

* This event is organised by POwR Earth Foundation, a public interest organisation created in 2023 by POwR Group, to initiate, support and fund work to educate and train people on the energy transition, renewable energies and solar power.

FARM

Transition(s) programme

Wednesday 27 March at 16:00

From cotton to linen, through leather and medicinal plants to essential oils, the agricultural sector doesn't just fill our plates, it also clothes us and looks after us.
In this 6^th episode, to be aired on YouTube on Wednesday 27 March at 16:00, the FARM* Foundation will look at the potential and innovation of these sectors, as well as the challenges they face.

* Fondation pour l’Agriculture et la Ruralité dans le Monde (Foundation for World Agriculture and Rurality), supported by Crédit Agricole

VIDEO

LCL invites its customers to the Paris-Nice

On 5 March, Auxerre (89) hosted the 3rd stage of the Paris-Nice cycle race, nicknamed the “Race to the sun”: a team time trial over 26.9 km with an iconic departure from the Abbé-Deschamps stadium. A unique experience that LCL wants to share with its customers.

LCL focuses its sports sponsorship efforts on cycling. In addition to the flagship events of the Tour de France and the Tour de France Femmes, LCL supports numerous other races including the Paris-Nice.

In fact, LCL uses cycling to target all French people, making no distinction or restriction, cycling enthusiasts enjoying the bicycle in all its forms, whether in a sporting context or not.