After a six-year absence, BforBank is bursting back onto the TV advertising scene on TF1, M6, France TV and digital terrestrial channels from 25 March to 14 April and from 22 April to 12 May. The “Le Mytho” TV ad has been polished up for the occasion and will highlight a number of points that boost the brand’s appeal, including the improved interest rate on “Livret A” savings accounts, the welcome bonus and real-time expenditure tracking. The live TV ads will be backed up by a digital media campaign spanning social media, YouTube, and catch-up services TF1 Replay and M6 Replay, making for an all-out communications blitz over the six-week period. |