With more than 300 million page views and 6.5 million orders placed in 2023, the stock market is of key interest to Crédit Agricole Group customers.
Crédit Agricole Titres has therefore rebuilt its entire stock market website, in collaboration with CACD2*, CA-TS, the Wealth Management Users Division and the pilot Regional Banks**, with the participation of nearly 500 customers, in just 18 months, so as to offer a customer experience that meets the highest market standards.
All holders of Regional Bank securities accounts and PEAs can now use the new CA Bourse website, which has been simplified and made more accessible, with its interface integrated within the NPC (new customer portal). Its benefits include an ordering process that can be tailored to new or experienced customers, a more user-friendly catalogue of securities with the option to filter by various criteria, and a redesigned newsfeed.
The idea is that this attractive and competitive new site will appeal to new customers who are active on the stock market, especially young investors, while fostering loyalty among existing customers. The next step will be to update the mobile version and to offer a uniform experience regardless of whether the client is using the CA Bourse app, Ma Banque or the mobile NPC. |