A for Acceleration

In a highly competitive climate, marked by changing habits and practices, Crédit Agricole is planning to ramp up its efforts on the French market, drawing in particular on its three brands, its large customer base and its digital tools. 

The Group is aiming to attract an additional 8 million customers by 2028.

In this short video, Gérald Grégoire, Deputy Managing Director of Crédit Agricole S.A. in charge of the Customer, Development and Innovation Division, says that to meet the expectations of all French people, the symbiosis between our three retail banks in France will be strengthened: 

• Crédit Agricole, a universal bank that serves all citizens
• LCL, the leading bank for all entrepreneurs
• BforBank, offering the best of digital savings for everyone.

He also explains that attractive solutions will be offered to strategic customers, notably including young people, wealth management customers, professionals, SMEs and agricultural customers, in line with their needs.

Crédit Agricole S.A.’s medium-term plan calls for the Group to step up its expansion in Europe, where its business lines and relationship banks already have a strong presence. 

In this short video, Stéphane Priami, Deputy CEO of Crédit Agricole S.A. with responsibility for International Banking and Services and CEO of Crédit Agricole Personal Finance & Mobility, talks about two key initiatives that will help the Group achieve this goal:

• Creating an online savings platform targeting balances in excess of €40 billion outside France by 2028, with a comprehensive range of investments and an enhanced customer experience thanks to a combination of advice and automation
• Rolling out the Group’s universal banking model, notably in Germany, by creating Crédit Agricole Deutschland

Serge Magdeleine, Chief Executive Officer of LCL, has spoken about Crédit Agricole’s ambition to expand in this specific sector of MSEs. He has stressed that they represent a considerable emerging market and are helping to build up European sovereignty.

Although Crédit Agricole already has significant expertise in the countries in which its customer-focused banks are present, the task now is to appeal to a new generation of European MSEs in four priority sectors: technology, agrifood, defence and energy.

The main focus will be on two major regions: a triangle across France, Italy and Germany, and another covering Germany, Poland and Ukraine. A European coordinating body supporting local coverage will be responsible for accelerating the acquisition and development of MSEs in Europe.

As part of its European expansion plans, Crédit Agricole S.A. intends to step up its momentum in Italy, notably by strengthening cross-functional working relationships between its business lines.

Hugues Brasseur, CEO of Crédit Agricole Italia and the Group’s Senior Country Officer in Italy, explains that the goal is to increase new customer acquisition across all markets, with a target of serving 6.5 million customers by 2028. 
To meet this challenge, synergies will be developed between business lines and digital tools will be rolled out.

Mr. Brasseur also points out that one of the critical factors in meeting the targets set out in ACT 2028 will be human capital.
 

As a major growth region, Asia is a key area of development focus for the Group which already has a long history there and currently has a presence in 9 countries.

In this short video, Valérie Baudson, Chief Executive Officer of Amundi, reiterates the main ambitions of the Medium-Term Plan which seeks to support the boom in this region and strengthen our position among its leading economic players. This notably consists of providing a response to project funding requirements, whether these relate to infrastructure construction or addressing the savings solution requirements within the region.

She states that all entities will be called upon to provide creative, high value-added solutions across all market segments and to expand their customer base, notably through new partnerships.

Valérie Baudson also specifies that, in this multifaceted region with vastly different dynamics depending on the markets, the aim is to continue to supply all markets with investment solutions, retirement savings products and ETFs, as well as services and technological tools.

While the demographic transition is upsetting the balance in most countries, one of the aims of Crédit Agricole S.A.’s strategic medium-term plan, ACT 2028, is to support customers through all of their challenges.

In this short video, Nicolas Denis, Chief Executive Officer of Crédit Agricole Assurances, reminds us that Crédit Agricole will be mobilising all of its business lines and expertise to:

• become a trusted partner to its customers in their intergenerational transfers;
• help them to age well and in good health;
• provide tailored retirement solutions for all.

In a short video, Head of Social Engagement Éric Campos explains that ACT 2028 includes plans to strengthen our commitments in support of a low-carbon economy and work towards a regenerative economy. 

Meeting this challenge will involve focusing on action in three priority areas:

• Better integrating ecological considerations into everything we do
• Stepping up our inclusion initiatives
• Supporting up-and-coming sectors to contribute to local and regional reindustrialisation

He emphasises that these areas of focus translate into practical commitments between now and 2028 including, for example, €240 million of transition funding, support for energy retrofits for 600,000 homes and €1 billion in revenue from sustainable finance. As regards biodiversity, an initiative aimed at recognising, protecting and promoting forests, water and other forms of natural capital is to be launched under the name Crédit Agricole Capital Naturel.