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Crédit Agricole is now an original model of universal retail banking.

Frise 2025 EN

It is organised around two interacting elements:

  • The Group’s retail banks, which have a long-term presence in the regions and are responsible for the overall relationship with customers.
  • The Group’s business lines, which are high-performing market leaders whose primary mission is to serve the Group’s banks as efficiently as possible. Structured as companies, they can also develop independently, provide services to other networks and establish partnerships with other banks in Europe to serve their primary purpose with the Group’s banks.

This organisation offers ever-renewed growth potential thanks to an ever-expanding relationship model, based on three levers:

  • Customer acquisition aimed at growing our customer base,
  • Increasing product holding per customer,
  • A scalable range of products and services adapted to our customers’needs.

Today, true to its values of usefulness and universality, Crédit Agricole continues its long history, guided by the same compass: “Working every day in the interest of our customers and society”

“Chez les Déon” advertising campaign presenting universal retail banking, 2024.

Ils n'ont pas la même vie publicite 2025 crédit agricole banque.jpg

In the same series

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