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Crédit Agricole advertising posters dating from 1930

The 1929 crisis that began in the United States reached France in the following years. 

Frise1930-UK

The farming sector was not spared. Prices of agricultural products plummeted, and some farmers were unable to repay their loans. Crédit Agricole decided to spread out repayments to avoid the bankruptcy of its borrowers. It also had to pay attention to its own financial situation and, to cope with future crises, in 1935 it set up a joint deposit guarantee fund for the regional banks, aimed at ensuring greater stability and financial solidarity for the institution. At the same time, the government decided to tackle the problem of cereal overproduction by establishing the National Interprofessional Cereal Office (ONIC) in 1936. 

This new establishment organised the storage of cereals to support and regulate the market: sales cooperatives purchased seeds at the prices and on the terms set by the ONIC to store them and stagger their sale. Crédit Agricole was at the heart of this system, as the financial flows passed through its banks. This organisation had a direct impact on farmers’ daily lives: payments were increasingly made by cheque. Crédit Agricole therefore improved the provision of banking services to rural households.

 

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