For the past 50 years, Crédit Agricole has been a loyal and committed partner to the French Football Federation (FFF or Fédération française de football in French) at all football grounds, and has become the long-standing and leading partner of French football. Crédit Agricole’s relationship with the FFF began in 1974 through its support for amateur football which constitutes the foundation of its commitment, with nearly 15,000 clubs in France supported every year. Today it also supports more than 2.3 million members of sports federations, a new record established during the 2023-2024 season. This partnership has gradually grown over time, from amateur clubs to the French national teams, including its sponsorship of the Coupe de France. The initiatives adopted by Crédit Agricole and passed on to and by the Regional Banks contribute to its mission as a cooperative bank, committed to regional vitality and community life, everywhere for everyone. Crédit Agricole has actively supported the major changes in French football, including the development of women’s football and the move towards a more inclusive sport that notably lauds respect and social skills. The profound changes initiated by the FFF have always been backed by the Group. Throughout this historic year, the Group will be using major events, culminating in UEFA Euro 2024, to share communications and address three main objectives: - strengthening Crédit Agricole's relationship with French football through its promotional series on TV and digital media which features the Déon family dealing with a variety of issues related to the sport;
- promoting the extent of the Group’s commitment through different media content (e.g. l’Équipe) and the involvement of famous personalities (e.g. Didier Deschamps, former players) talking about the evolution of French football and the role played by Crédit Agricole in these changes;
- uniting people and celebrating a half-century of football through community initiatives.
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