| 26 Regional Banks have pooled their resources within the National Attractiveness and Employer Branding Department (PNAME), led by the FNCA’s Human Resources Division, to collectively strengthen their skills and promote their employer brand in their part of the country, as well as to boost recruitment via digital platforms and channels.
One of the first shared initiatives is the production of shorts featuring 52 employee ambassadors that will be shown on the banks’ social media channels and recruitment sites.
These short videos highlight the personal commitment of these employees, their passions and their careers at Crédit Agricole. Shot in the Regional Banks and accompanied by photo portraits, they illustrate the proximity, regional impact and diversity of the roles available.
Professional opportunities, talent factories and societal engagement are all evidence of our Human-Centric Project, as promoted by the campaign.
The campaign will be rolled out in early May to a variety of audiences including prospective candidates, the general public and employees, via websites, social media (LinkedIn, YouTube) and on recruitment platforms including Indeed, Dogfinance and Glassdoor. | 
