Group news / Relationship excellence: semantic analysis of interview reports

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Tuesday 12 March 2024

Relationship excellence: semantic analysis of interview reports

The Group DataLab, Crédit Agricole Technologies & Services and the Customer Marketing Communication and Distribution User Hubs have, together with the Centre France, Languedoc and Brie Picardie Regional Banks, developed an in-house artificial intelligence solution that analyses interview reports to detect potential customer projects and provide them with tailored advice*.

Currently being trialled by the Centre France and Languedoc Regional Banks, this new tool will hopefully be rolled out to all Regional Banks in accordance with the schedule at the end of Q1 2024.

* Information recorded in the Employee Portal on customer life projects.

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Pacifica, the property and casualty insurance subsidiary of Crédit Agricole Assurances, has announced an equity and operational partnership with Murfy to repair and recondition household appliances. This initiative in favour of the circular economy is aligned with the Group’s Societal Project. As part of its new home buildings and contents offering due to be launched this June, CAA will offer customers the option, where possible, of having appliances repaired or reconditioned by proven and responsive expert teams in their local area following a claim.

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The judging panel on the “Health and Prevention” call for projects launched by the Crédit Agricole Solidarité & Développement Foundation, with the support of CAMCA, has announced the 27 winning projects, of which three have received honourable mentions. This year, the Foundation has decided to support projects working to prevent the occurrence, development and consequences of diseases linked to poor lifestyle, environmental factors and/or psychological risks.

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On 5 March, Ludovic, a Parisian street cleaner and TikTok sensation (300,000 followers), began his “Tour de France des Régions 2024” [2024 Regional Tour de France] in Franche-Comté, with the support of Crédit Agricole Franche-Comté. The aim of this tour is to raise people’s awareness of simple gestures that can help to protect our regions. Over just four days, 150 employees and members worked alongside associations and local authorities to pick up 300 kg of rubbish and 31,000 cigarette butts.

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79%

The percentage of French females who changed their consumption habits in 2023 because of inflation, according to a survey by CREDOC-Banque de France, compared with 67% of males. This contrast is explained by different everyday shopping experiences. Women were more exposed to the significant rise in food costs (+11.8% versus +4.9% for inflation as a whole) and 81% said they had to cut back on purchases (74% of men). More men said that they had to cut back on car and/or Internet and telephone-related purchases, even though these variations were smaller (2-3%).

Source: Banque de France

The far-reaching environmental consequences of the Panama and Suez canal blockages

Obliged to bypass the world’s two largest shipping lanes for several months, ships are causing a surge in CO2 emissions. The reason behind this is the relentless drought in the Panama canal and repeated attacks by rebel Houthis in the Suez canal which is becoming too dangerous to use. Some companies have even decided to increase the speed of their vessels to make up for the delays. This is all having a significant impact on the maritime sector which is already responsible for 3% of greenhouse gas emissions worldwide. 90% of goods consumed are transported by sea.

Source: Novethic

Web conference - Long-term scenario (Part 2)

Where did we come from? Where are we going?

Tuesday 19 March, 10:00 to 11:00

Following the session held on 28 February on “The World Before”, the Crédit Agricole S.A. Economic Studies Division is, for this second web conference, offering us the chance to look to the future, sharing its thoughts on “The World After”, through four forward-looking scenarios.

VIDEO

The Campaign URL Generator: a major step forward in the management of digital distribution performance

Behind this technical term hides the tool that will enable the Regional Banks and Crédit Agricole S.A. to find out the location of Internet users looking to take out a product (via Google, NPC, direct marketing campaigns, etc.).

As part of a collaborative project involving several of the Group’s entities - including CA-TS, the DATA Product Hub and the Customer Marketing Communication and Distribution User Hubs - CA e-Développement has built a tool that will help define in a standardised way the origin of all digital campaigns and thus improve the results thereof.