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For its fourth season as sponsor of Stade de Reims, Crédit Agricole du Nord Est wanted to use this partnership to further its support for amateur clubs.

As a supporter of amateur football in Aisne, Ardennes and Marne for over 45 years, Crédit Agricole du Nord Est and its corporate foundation will help clubs resume their activities by donating €1,000 for every home goal scored by amateur clubs in these three French departments.

For Mathieu Lacour, CEO of Stade de Reims: "It's important to put amateur football, which is the breeding ground for professional clubs, at the centre of this partnership."

Frédéric Allaux, Head of Marketing and Communications at Crédit Agricole du Nord Est, said: "Football creates social bonds. Every town and every village has a football pitch. At this time, when young people have been particularly affected, it was obvious that we should help amateur clubs recover."

With three goals already scored in three home matches the jackpot is building up fast.

Crédit Agricole du Nord Est has a big heart – as seen on Stade de Reims players' shirts, where its logo appears just above the team's crest.

The Reims-PSG match last Sunday put the team in the spotlight, with Lionel Messi making his Ligue 1 debut.

 

Photo: from left to right on the photo: Frédéric Allaux, Head of Marketing and Communications at Crédit Agricole du Nord Est and Mathieu Lacour, CEO of Stade de Reims.