Crédit Agricole sponsors the French Cup Finals at Stade de France
This May 22 will see the Stade de France come alive with a passion for football. The final of the Crédit Agricole Gambardella Cup will kick off in the afternoon, before giving way a few hours later to the much-awaited Crédit Agricole French Cup final, where RC Lens will take on OGC Nice.
And this year’s event is unique; it is the first time the competition bears the name of Crédit Agricole.
This new dynamic has resulted in the deployment, from the semi-finals, of a large-scale digital media campaign on leading platforms such as lequipe.fr, France.tv and Foot Mercato. The competition can also be viewed on television thanks to short advertising messages broadcast around the matches.
For this finals day, the campaign has been ramped up further, with a stronger presence on all fronts. Digital activation, immersive activities and an on-site presence combine to offer fans a complete experience. There will also be numerous activities and events taking place both on the stadium’s plaza and inside the arena throughout the evening, organised by the Regional Banks.